Enjoy Shinjuku City with cashless payment!

Enjoy Shinjuku City with cashless payment LIFE
Enjoy Shinjuku City with cashless payment

This is Riii.

In this issue, I will explain how the Shinjuku City Government’s “Ganbarou! Shinjuku Support Campaign,” which is a campaign by Shinjuku City to save money with cashless payment.

Ganbarou! Shinjuku Support Campaign

What is the Shinjuku Support Campaign?

This is a special campaign run by Shinjuku City, where you can get up to 25% points back if you make a cashless payment with PayPay, Rakuten Pay, d-pay, or auPay at participating stores in Shinjuku City.

However, there are some products and services that are not eligible for this campaign, so please check with the store for details.

Purchases of items similar to money certificates (stamps, stamps, postcards, QUO cards, various types of gift certificates, etc.), courier fees, utility bill payments, storage agency services, and various types of electronic money recharges and purchases are not covered.

Which stores are eligible?

Eligible stores are small and medium-sized businesses and individual stores in the retail, restaurant, and service industries in Shinjuku City that have introduced one of the four cashless payment methods mentioned above.

Eligible stores will have campaign posters and stickers in their stores during the campaign period.


How long is the campaign?

September 1, 2022 (Thursday) – September 30, 2022 (Friday)

The campaign will end when the maximum redemption amount (500 million yen equivalent) is reached, even during the campaign period.

What is the maximum grant limit?

There are four payment providers (PayPay, Rakuten Pay, d-pay, and auPay), and the maximum amount of reward is 2,000 yen per payment per payment provider, up to a total of 5,000 yen during the period.


What this means is.

  • You can get up to 8,000 yen per purchase and get 2,000 yen back in points when you spend 8,000 yen.
  • If you make a purchase of 8,000 yen, you will receive 2,000 yen back in points.

Since this is per payment provider, if you use all four payment providers’ 25% reduction eligibility, you can get 25% reduction on up to 80,000 yen of purchases and get 20,000 yen back in points.

This is a great deal.

When are the redeemed points awarded? What is the expiration date?

PayPay will grant PayPay points 30 days after the day following the payment. Points will not expire.

Rakuten Pay will grant Rakuten Points by the end of November. Points will not expire.

auPay points will be credited to your au PAY balance by the end of October. Points will not expire.

d-pay is scheduled to grant d-points until around the end of October. Points will not expire.

PayPay seems to be the fastest way to get points. Rakuten seems to take the longest time to receive points.

Information on stores that are actually running the campaign

I actually walked around Shinjuku Station and surveyed stores with campaign posters. I also introduced some restaurants where I actually ate and drank.

Butaboru Shinjuku

I entered this restaurant for lunch.

The restaurant is located toward the west exit of Shinjuku Station and was open for lunch.

Exterior view of Butaboru Shinjuku
Lunch Menu
store interior
fried set meal

All lunch menus are available for less than 1,000 yen.

Moreover, 90% of the customers were men in suits, as they were served a hearty meal with free refills of rice and miso soup.

I had the Karaage set meal, which was crispy and the meat was tender and delicious.

I think this restaurant is great for smokers because you can smoke here.

The only payment method that was applicable to the campaign was PayPay.

<Business hours>
Lunch 11:00-15:00
Izakaya time: 11:00 – 24:00
(L.O. 23:00, Drink L.O. 23:30)

Taiwan Sweet Shop

Located on the second floor of Ain’s Torpe near the east exit of Shinjuku Station, this store mainly offers Taiwanese sweets.

Tapioca, bean-flavored flowers, Taiwanese shaved ice, etc. are available.

Taiwan Sweet Shop Shinjuku

We actually had mango shaved ice at this restaurant.

The shaved ice was fluffy and delicious with mango on top. The tapioca was warm, so I ate the shaved ice and had tapioca as a chopstick break.

The only payment method that was eligible for the campaign was PayPay.

Mango Shaved Ice
Settlement Method

<Hours of Operation>
11:00 – 22:00
(Takeout L.O. 21:50 / In-store dining L.O. 21:00)

Restaurants around Shinjuku Station

Although I did not actually eat or receive service from these restaurants, I would like to introduce some of the restaurants that had posters for the campaign.

Yakitoriya Sumire Shinjuku Nishiguchi Branch

Yakitoriya Sumire Shinjuku Nishiguchi Branch

This is a yakitori restaurant located in Shinjuku West Exit.

PayPay and d-payment are available for the campaign.

<Business hours>
Weekdays 17:00-23:30 (Lo.22:30)
Weekends and holidays: 16:00-23:30 (Lo.22:30)

Ardent Bar Don-chan Shinjuku

Appearance of Ardent Bar Don-chan
Ardent Bar Don-chan Shinjuku

This izakaya is famous for its hormone skewers. (Open for lunch).

Only PayPay can be used for the campaign.

<Business hours>
11:00 – 5:00
Open on Sundays and irregular holidays

Japanese Restaurant Ippo Shinjuku Nishiguchi

和食処 一歩 新宿西口店
Japanese Restaurant Ippo Shinjuku Nishiguchi

This is a Japanese private room izakaya and they purchase fish directly from Tsukiji market.

PayPay and auPay are available for the campaign.

<Business hours>
11:00 – 2:00 the next day
Open on Sunday

Yottekoya Shinjuku South Exit Store

Yottekoya Shinjuku South Exit Store

This is a ramen restaurant that has been in Shinjuku for 21 years.

They seem to be a restaurant that is particular about their chicken gara tonkotsu (pork bone) soup.

PayPay and Rakuten Pay are available for the campaign.

<Business hours>
Open all year round

Kushitaro Annex

串タロー 本店別館
Kushitaro Annex

This restaurant is close to both Shinjuku South and East Exits.

You can enjoy grilled skewers wrapped with pork belly.

Only PayPay can be used for the campaign payment.

<Business hours>
Friday, Saturday, Sunday, and holidays

Numazu Port Shinjuku Main Store

沼津港 新宿本店
Numazu Port Shinjuku Main Store

This is a conveyor-belt sushi restaurant near Shinjuku East, Southeast, and South Exits.

It used to be located in the basement, but seems to have moved to the ground level.

Only PayPay can be used for the campaign.

<Business hours>
OPEN 11:30
Close 23:00 (last order 22:30)


There are still many stores that I haven’t introduced yet, so I will do the second part of the “Shinjuku Support Campaign” in the next article! Please look forward to it★


In this issue, “Ganbarou! Shinjuku Support Campaign” was explained.

We found that PayPay is the most accepted method of payment at most of the stores we surveyed.

Since this campaign is limited by payment providers, if you can use a payment method other than PayPay, it would be better to use a payment method other than PayPay and pay with PayPay at stores where only PayPay is available.

In September, there are consecutive holidays, and the weather is becoming easier to go out.

I would be happy if this blog makes you think about visiting Shinjuku City, or if you are interested in this store, or if you want to visit Shinjuku even though you cannot go during the campaign period.


I am an ordinary office worker.

I became interested in disabilities and barrier-free living when my grandfather became paralyzed and confined to a wheelchair due to an illness.

In the age of 100 years of life, we never know when we will have to live with a disability, so let's learn together!